Myke Towers has risen from the Puerto Rican underground to become “one of the most sought-after collaborators in Latin music,” according to The New York Times. Since emerging in 2016 with his debut mixtape, El Final del Principio, Towers has collaborated with Bad Bunny, Becky G, Farruko, Arcángel and Karol G, among others. Towers’ debut album, Easy Money Baby (2020), debuted at No. 1 on Billboard’s Top Latin Albums chart — skyrocketing him to the top of Latin music. In 2023, his global hit single “LALA” accelerated his meteoric rise. Towers has released two more albums that have made the Top 10 on the Top Latin Albums chart: The Air Jordan-inspired LYKE MYKE (2021) and LA VIDA ES UNA (2023), each one defying genre by mashing up elements of trap, reggaetón, alt-pop, afrobeat, rock and drill music.