Peso Pluma is a Mexican singer, rapper and songwriter from Guadalajara, Mexico. Inspired by regional Mexican music, reggaeton and hip-hop, Peso Pluma unveiled his debut album Ah y Qué? in 2020, followed by his sophomore effort Efectos Secundarios in 2021. Later that year, he made waves with “Por Las Noches,” which landed on both the Billboard Hot 100 and Hot Latin Songs charts. He achieved more chart success with collaborative singles like 2022’s “Siempre Pendientes" with Luis R Conriquez, 2023's "Ella Baila Sola" with Eslabon Armado -- which became Peso Pluma's first No. 1 on the Billboard Global 200 -- and 2023’s “AMG” with Natanael Cano and Gabito Ballesteros. His 2023 album Génesis debuted at No. 3 on the Billboard 200 and topped the Top Latin Albums chart on its way to setting the record for the largest streaming week ever for a regional Mexican album. In 2024, Génesis earned Peso Pluma his first Grammy for Best Música Mexicana Album (Including Tejano) and was tapped as a top-billed performer at Coachella.